Local Business Marketing Strategies

Success usually comes to those who are too busy to be looking for it.
- Henry David Thoreau

Hi, My name is Les Earls.

For the past 20 years, I have been doing alot of marketing. I used the yellow pages, newspapers and postcards, letters and other print media to market my products and services.

But over the last few years, print media has became too expensive.
Marketing products and services on the internet is much more cost effective than print media.

You have probably heard the “buzz”!

Unless you are living under a rock.
The buzz goes like this: A local business owner simply pulls out his cell phone and sends a mobile coupon to his customers and a short while later, a long line of customers start lining up to enter his business, to purchase his products and purchase his services.

Believe me there is no magic!

Yes, it is possible to get a crowd of customers to your business, but honestly, there’s a lot of preparation going on before the crowd comes. A good way to get more business is to use the right systems, at the right time.

That business owner has a good online marketing plan… here’s the scenario … first and foremost, he has a great website. It is far more than an online business card.
He has pictures of customers, slideshows with music, discount coupon offers.
He has a Blog… He writes articles, He’ll tell you Why he loves his business and why you should too.
He has testimonials from his happy customers for the whole world to see.
You need to subscribe to his weekly newsletter, as it is so informative and always has new
special offers.

He is the local expert in his business.

His business is mentioned thru-out the internet. If you search for a business online, similar to his business, you will find him at the top of your Google search.

When you find his business online, you will find clickable links to his Website, to his Press Releases, to his pictures and videos, directions to his business and his telephone number.
You will feel like you already know him before you get to his business.

Here’s the system he follows:

He writes 2 articles a week about one of his products or one of his services. He publishes them on his WordPress blog. Then he posts his articles on his Facebook Business page and his Twitter page. He knows – that the more citations he has on the internet, the higher he will rank when customers do their internet search.

Citations are mentions of his business on the internet. Google considers how many citations you have on the internet when ranking your search position.

In this businessman’s system, he has been collecting his customers cell numbers and email addresses and now has quite a few customers in his database. He shows happy customers how and where to write reviews for his business.

Having lots of Reviews is important

Google likes “reviews” so the more reviews, the better your businesses ranks on internet searches.

Once a week, this businessman emails his newsletter to all his customers. His newsletter contains his blog articles and pictures of his customers. He has links to photo slideshows and a couple limited time, discount offers.
His newsletter helps him keep in touch with his customers.
His newsletter has brought him several referral customers.

Tuesdays, that’s when the crowd lines up.

Tuesday’s use to be his slow day! Not anymore. On Monday night he texts his Tuesday only- special offer mobile coupons to all the cell numbers on his database. When his doors open on Tuesday, customers are already waiting.

This local businessman works with a marketing guy. His website, his blogsite, his Facebook business page, his Twitter page, his mobile page on Google Maps, and his mobile coupons were designed and created by the marketing guy.

The system he uses to collect cell numbers, email addresses, citations and reviews were strategies from the marketing guy. Even the newsletter design was designed by the marketing guy.

If you want to get a higher ranking on Google searches, a fresh website with pictures and videos will help. You need to blog articles. Your blog after being set up properly, only requires you to type in the text box and publish. The plugins on your blog will automatically post all your articles on Facebook and Twitter. You need a plan to collect numbers, emails, citations and reviews.
If you want a way to avoid slow days, call a marketing guy.

I am a marketing guy.

I design unique websites, blogsites, and I design Facebook business pages. I create slideshows, videos, and mobile coupons too.

Your business needs internet exposure, and I can help. Stay ahead of your competition. Think about how much money you have invested in old traditional advertising. Old traditional marketing and print media does not work anymore. Today the smart way to market is on the internet, it s affordable and cost effective.

I would like to meet with you

Let me research your competition for you.
Let’s compare how your business measures up.
My consultation is free.
We can customize a marketing plan to fit your needs.